Marketing management

Author(s)

• Boyd, Harper W.
• Massy, William F.

Bibliographic Information

Marketing management

Harper W. Boyd, Jr., William F. Massy

（The Harbrace series in business and economics）

Harcourt Brace Jovanovich, c1972

• Int. ed

Note

Includes bibliographical references and index

Details

• NCID: BA03753428
• ISBN:
  • 0155551124
  • 0155551140
• LCCN: 76184118
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xii, 618 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA03400982