Diffusing marketing theory and research : the contributions of Bauer, Green, Kotler, and Levitt
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書誌事項
Diffusing marketing theory and research : the contributions of Bauer, Green, Kotler, and Levitt
（Proceedings series / American Marketing Association）
American Marketing Association, c1979
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注記
"Papers ... presented at the tenth Paul D. Converse Symposium held at the University of Illinois, May 22-23, 1978."
Bibliography: p. 131-148
