Nonverbal communication in advertising

著者

• Hecker, Sidney
• Stewart, David W.
• American Psychological Association. Division of Consumer Psychology
• Marketing Science Institute
• Young and Rubicam

書誌事項

Nonverbal communication in advertising

edited by Sidney Hecker, David W. Stewart

Lexington Books, c1988

注記

Papers from a conference held in New York in May 1986 and jointly by the Division of Consumer Psychology, American Psychological Association, the Marketing Science Institute, and Young and Rubicam

Bibliography: p. [265]-290

詳細情報

• NII書誌ID(NCID): BA0404573X
• ISBN:
  • 0669141720
• LCCN: 87017143
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Lexington, Mass.
• ページ数/冊数: viii, 296 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5822
  • DC19 : 659.1/01/9
• 件名:
  • LCSH : Advertising -- Psychological aspects
  • LCSH : Nonverbal communication (Psychology)