Marketing of services

Author(s)

• AMA's Special Conference on Services Marketing
• Donnelly, James H.
• George, William R.
• American Marketing Association

Bibliographic Information

Marketing of services

[edited by] James H. Donnelly, William R. George

（Proceedings series / American Marketing Association）

American Marketing Association, c1981

Note

Includes bibliographical references

Details

• NCID: BA04952135
• ISBN:
  • 0877571481
• LCCN: 81000002
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: vi, 244 p.
• Size: 28 cm
• Classification:
  • LCC : HF5411
  • DC19 : 380.1
• Subject Headings:
  • LCSH : Service industries -- Marketing -- Congresses
• Parent Bibliography ID:
  • BA01253220