Social semiotics
Author(s)
Bibliographic Information
Social semiotics
Polity, 1988
- : hbk
- : pbk
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Note
Bibliography: p. [269]-279
Includes index
Description and Table of Contents
Description
"Social Semiotics" is a textbook in communication and cultural studies. It offers a comprehensive approach to the study of the ways in which meaning is constituted in social life. Hodge and Kress begin from the assumption that signs and messages - the subject matter of semiotics - must always be situated within the context of social relations and processes. They then show what is involved in analyzing different kinds of messages, from literary texts, TV programmes and billboards to social interactions in the family and the school. While presenting an assessment of different perspectives, Hodge and Kress also develop their own approach, demonstrating how semiotics can be integrated with the social analysis of power and ideology, space and time, and gender and class. "Social Semiotics" is illustrated with examples and written in a way which does not presuppose prior knowledge of the field.
Table of Contents
- Preface
- Chapter 1. Social Semiotics
- Chapter 2. The Founding Fathers Revisited
- Chapter 3. Context as Meaning: The Semiosic Dimension
- Chapter 4. Styles as Ideology
- Chapter 5. Social Definitions of the Real
- Chapter 6. Transformation and Times
- Chapter 7. Transformation of Love and Power: the Social Meaning of Narrative
- Chapter 8. Entering Semiosis: Training Subjects for Culture
- Appendix: Key Concepts in a Theory of Social Semiotics
- Annotated Bibliography
- References
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