Developing business strategies
著者
書誌事項
Developing business strategies
（Wiley series on marketing management）
Wiley, 1988
2nd ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This study demonstrates how business managers can learn to anticipate market trends, threats and opportunities, and how they can then develop strategies to help their companies respond and grow. Thoroughly revised, this second edition emphasizes a market-responsive approach to creating strategies that any business manager can use to generate effective strategic options in today's constantly changing marketplace. New chapters cover external analysis, customer analysis, competitor analysis and developing strategy in mature or stagnant markets. There is also expanded coverage of sustainable competitive advantages (SCA).
目次
- Business Strategy: The Concept and Trends in Its Management. Strategic Market Management: An Overview. The Mission Statement. EXTERNAL ANALYSIS. Customer Analysis. Competitor Analysis. Industry Analysis. Environmental Analysis. INTERNAL ANALYSIS. Self-analysis. Experience Curve. Product Portfolio Models. ALTERNATIVE BUSINESS STRATEGIES. Toward a Sustainable Competitive Advantage--Differentiation. Obtaining an SCA--Low-cost
- Focus and the Preemptive Move. Growth Strategies: Penetration, Product Market Expansion, and Vertical Integration. Diversification Strategies. Strategies in Declining or Stagnant Markets. Global Strategies. Implementing Strategy. Appendix: Planning Forms. Index.
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