Add value to your service : the key to success

Author(s)

• AMA's Special Conference on Services Marketing
• Surprenant, Carol F.
• American Marketing Association

Bibliographic Information

Add value to your service : the key to success

edited by Carol Surprenant

（Proceedings series / American Marketing Association）

American Marketing Association, [1987]

Note

"6th Annual Services Marketing Conference proceedings"--Cover

Papers presented at the 6th Annual Services Marketing Conference, Sept. 27-30, 1987, San Diego, Calif

Includes bibliographies

• NCID: BA06614949
• ISBN:
  • 0877571902
• LCCN: 87031919
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: vi, 214 p.
• Size: 28 cm
• Classification:
  • LCC : HD9980.5
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Service industries -- Marketing -- Congresses
• Parent Bibliography ID:
  • BA01253220