Add value to your service : the key to success

著者

• AMA's Special Conference on Services Marketing
• Surprenant, Carol F.
• American Marketing Association

書誌事項

Add value to your service : the key to success

edited by Carol Surprenant

（Proceedings series / American Marketing Association）

American Marketing Association, [1987]

注記

"6th Annual Services Marketing Conference proceedings"--Cover

Papers presented at the 6th Annual Services Marketing Conference, Sept. 27-30, 1987, San Diego, Calif

Includes bibliographies

詳細情報

• NII書誌ID(NCID): BA06614949
• ISBN:
  • 0877571902
• LCCN: 87031919
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, Ill.
• ページ数/冊数: vi, 214 p.
• 大きさ: 28 cm
• 分類:
  • LCC : HD9980.5
  • DC19 : 658.8
• 件名:
  • LCSH : Service industries -- Marketing -- Congresses
• 親書誌ID:
  • BA01253220