Buyer-seller interactions : empirical research and normative issues

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Buyer-seller interactions : empirical research and normative issues

edited by Peter H. Reingen, Arch G. Woodside

(Proceedings series / American Marketing Association)

American Marketing Association, c1981

  • pbk.

Available at  / 16 libraries

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Proceedings of a conference held May 1-3, 1980 at the University of South Carolina

Includes bibliographies

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