1983 AMA Winter Educators' Conference : research methods and causal modeling in marketing

Author(s)

• AMA Winter Educators' Conference
• Darden, William R.
• Monroe, Kent B.
• Dillon, William R.
• American Marketing Association

Bibliographic Information

1983 AMA Winter Educators' Conference : research methods and causal modeling in marketing

edited by William R. Darden, Kent B. Monroe, William R. Dillon

（Proceedings series / American Marketing Association）

American Marketing Association, c1983

Other Title

1983 A.M.A. Winter Educator's Conference

Research methods and causal modeling in marketing

Note

Includes bibliographies

Details

• NCID: BA06973453
• ISBN:
  • 0877571627
• LCCN: 83003713
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, IL
• Pages/Volumes: ix, 278 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.2
  • DC19 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research -- Mathematical models -- Congresses
  • LCSH : Marketing research -- Statistical methods -- Congresses
• Parent Bibliography ID:
  • BA01253220