1983 AMA Winter Educators' Conference : research methods and causal modeling in marketing

著者

• AMA Winter Educators' Conference
• Darden, William R.
• Monroe, Kent B.
• Dillon, William R.
• American Marketing Association

書誌事項

1983 AMA Winter Educators' Conference : research methods and causal modeling in marketing

edited by William R. Darden, Kent B. Monroe, William R. Dillon

（Proceedings series / American Marketing Association）

American Marketing Association, c1983

タイトル別名

1983 A.M.A. Winter Educator's Conference

Research methods and causal modeling in marketing

注記

Includes bibliographies

詳細情報

• NII書誌ID(NCID): BA06973453
• ISBN:
  • 0877571627
• LCCN: 83003713
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, IL
• ページ数/冊数: ix, 278 p.
• 大きさ: 28 cm
• 分類:
  • LCC : HF5415.2
  • DC19 : 658.8/3
• 件名:
  • LCSH : Marketing research -- Mathematical models -- Congresses
  • LCSH : Marketing research -- Statistical methods -- Congresses
• 親書誌ID:
  • BA01253220