Marketing communications : theory and research

著者

• Houston, Michael J.
• Lutz, Richard John
• American Marketing Association. Educators' Conference
• American Marketing Association. Marketing Education Division

書誌事項

Marketing communications : theory and research

editors, Michael J. Houston, Richard J. Lutz

（Proceedings series / American Marketing Association）

American Marketing Association, 1985

• pbk.

注記

Proceedings of the AMA's 1985 Winter Marketing Educators' Conference, held Feb. 17-20, 1985, Phoenix, Ariz., which was sponsored by the AMA's Marketing Education Division

Includes bibliographies

詳細情報

• NII書誌ID(NCID): BA07090027
• ISBN:
  • 0877571775
• LCCN: 85006090
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, Ill.
• ページ数/冊数: xiv, 220 p.
• 大きさ: 28 cm
• 分類:
  • LCC : HF5415.123
  • DC19 : 658.8/02
• 件名:
  • LCSH : Communication in marketing -- Congresses
• 親書誌ID:
  • BA01253220