書誌事項

Marketing communications : theory and research

editors, Michael J. Houston, Richard J. Lutz

(Proceedings series / American Marketing Association)

American Marketing Association, 1985

  • pbk.

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注記

Proceedings of the AMA's 1985 Winter Marketing Educators' Conference, held Feb. 17-20, 1985, Phoenix, Ariz., which was sponsored by the AMA's Marketing Education Division

Includes bibliographies

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