Marketing communications : theory and research

Author(s)

• Houston, Michael J.
• Lutz, Richard John
• American Marketing Association. Educators' Conference
• American Marketing Association. Marketing Education Division

Bibliographic Information

Marketing communications : theory and research

editors, Michael J. Houston, Richard J. Lutz

（Proceedings series / American Marketing Association）

American Marketing Association, 1985

• pbk.

Note

Proceedings of the AMA's 1985 Winter Marketing Educators' Conference, held Feb. 17-20, 1985, Phoenix, Ariz., which was sponsored by the AMA's Marketing Education Division

Includes bibliographies

Details

• NCID: BA07090027
• ISBN:
  • 0877571775
• LCCN: 85006090
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: xiv, 220 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.123
  • DC19 : 658.8/02
• Subject Headings:
  • LCSH : Communication in marketing -- Congresses
• Parent Bibliography ID:
  • BA01253220