1986 AMA Winter Educators' Conference : marketing Education : knowledge development, dissemination, and utilization

Author(s)

• AMA Winter Educators' Conference
• Guiltinan, Joseph P.
• Achabal, Dale
• American Marketing Association

Bibliographic Information

1986 AMA Winter Educators' Conference : marketing Education : knowledge development, dissemination, and utilization

edited by Joseph Guiltinan, Dale Achabal

（Proceedings series / American Marketing Association）

American Marketing Association, c1986

Note

Includes index

Details

• NCID: BA07090901
• ISBN:
  • 087757183X
• LCCN: 86017263
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: ix, 229 p.
• Size: 28 cm
• Classification:
  • LCC : HF5411
  • DC19 : 658.8/.001
• Subject Headings:
  • LCSH : Marketing -- Congresses
  • LCSH : Marketing research -- Congresses
• Parent Bibliography ID:
  • BA01253220