Handbook of marketing for continuing education

Author(s)

• Simerly, Robert

Bibliographic Information

Handbook of marketing for continuing education

Robert G. Simerly and Associates

（Jossey-Bass higher education series）

Jossey-Bass Publishers, 1989

Note

Bibliography: p. 491-506

Includes index

Description and Table of Contents

Description

This book brings together original chapters from leading scholars and practitioners to provide comprehensive guidance for effectively marketing continuing education programs and courses.

by "Nielsen BookData"

Details

• NCID: BA07098335
• ISBN:
  • 1555421423
• LCCN: 88046090
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: San Francisco
• Pages/Volumes: xxix, 521 p.
• Size: 26 cm
• Classification:
  • LCC : LC5225.A34
  • DC19 : 374/.0068/8
• Subject Headings:
  • LCSH : Continuing education -- Administration -- Handbooks, manuals, etc
  • LCSH : Marketing -- Handbooks, manuals, etc
  • LCSH : Continuing education -- United States -- Administration -- Handbooks, manuals, etc
  • LCSH : Marketing -- United States -- Handbooks, manuals, etc
  • FREE : Lifelong education
• Parent Bibliography ID:
  • BA00333845