Handbook of marketing for continuing education

書誌事項

Handbook of marketing for continuing education

Robert G. Simerly and Associates

(Jossey-Bass higher education series)

Jossey-Bass Publishers, 1989

大学図書館所蔵 件 / 19

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注記

Bibliography: p. 491-506

Includes index

内容説明・目次

内容説明

This book brings together original chapters from leading scholars and practitioners to provide comprehensive guidance for effectively marketing continuing education programs and courses.

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