Marketing and the future

Author(s)

• Mulvihill, Donald Ferguson
• American Marketing Association

Bibliographic Information

Marketing and the future

Donald F. Mulvihill, [editor]

（Proceedings series / American Marketing Association）

American Marketing Association, c1981

Note

"Proceedings of the American Marketing Association workshop, held October 17-18, 1980, at the Kent State Universit"

Includes bibliographies

Details

• NCID: BA07415482
• ISBN:
  • 087757152X
• LCCN: 81003551
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, IL
• Pages/Volumes: xvi, 79 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.1
  • DC19 : 658.8/00973
• Subject Headings:
  • LCSH : Marketing -- United States -- Congresses
• Parent Bibliography ID:
  • BA01253220