書誌事項
Report
Marketing Science Institute
Marketing Science Institute
- タイトル別名
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MSI Report
この図書・雑誌をさがす
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101
- The effects of national culture on organizational responses to the marketing concept
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Cheryl Nakata
Marketing Science Institute c1999 Report / Marketing Science Institute no. 99-107
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102
- A crossfunctional approach to evaluating multiple line extensions for assembled products
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Kamalini Ramdas, Mohanbir S. Sawhney
Marketing Science Institute c1999 Report / Marketing Science Institute no. 99-105
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103
- Slotting allowances and fees : schools of thought and the views of practicing managers
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Paul N. Bloom, Gregory T. Gundlach, Joseph P. Cannon
Marketing Science Institute c1999 Report / Marketing Science Institute no. 99-106
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104
- Electronic shopping for wine : how search costs affect consumer price sensitivity, satisfaction with merchandise, and retention
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John G. Lynch, Jr., Dan Ariely
Marketing Science Institute c1999 Report / Marketing Science Institute no. 99-104
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105
- 1998 report summaries collection
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Marketing Science Institute 1998 Report / Marketing Science Institute no. 98-133
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106
- Managing advertising and promotion for long-run profitability
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Kamel Jedidi, Carl F. Mela, Sunil Gupta
Marketing Science Institute 1998 Report / Marketing Science Institute no. 98-132
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107
- Transaction decoupling : the effects of price bundling on the decision to consume
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Dilip Soman, John T. Gourville
Marketing Science Institute 1998 Report / Marketing Science Institute no. 98-131
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108
- Stuck in the past : why managers persist with new product failures
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Eyal Biyalagorsky, William Boulding, Richard Staelin
Marketing Science Institute 1998 Report / Marketing Science Institute no. 98-130
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109
- Marketing spending for new product introduction : entrant strategy and incumbent response
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Venkatesh Shankar
Marketing Science Institute 1998 Report / Marketing Science Institute no. 98-129
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110
- Brand constructs : the complementarity of consumer associative networks and multidimensional scaling
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Geraldine R. Henderson, Dawn Iacobucci, Bobby J. Calder
Marketing Science Institute 1998 Report / Marketing Science Institute no. 98-128
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111
- New but not improved : factors that affect the development of meaningful line extensions
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Jonlee Andrews, George S. Low
Marketing Science Institute 1998 Report / Marketing Science Institute no. 98-124
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112
- Implementing the marketing concept one employee at a time : pinpointing beliefs about customer focus as a lever for organizational renewal
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Chris T. Allen, Edward F. Mcquarrie, Terri Feldman Barr
Marketing Science Institute 1998 Report / Marketing Science Institute no. 98-125
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113
- Marketing's influence within the firm
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Christian homburg, John P. Workman, Jr., Harley Krohmer
Marketing Science Institute 1998 Report / Marketing Science Institute no. 98-126
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114
- Managerial identification of competitors
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Bruce H. Clark, David B. Montgomery
Marketing Science Institute 1998 Report / Marketing Science Institute no. 98-127
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115
- Preproduction market potential assessment of innovative consumer products
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Rajiv Grover, Muammer Ozer
Marketing Science Institute c1998 Report / Marketing Science Institute no. 98-104
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116
- Brand managers' perceptions of the marketing communications budget allocation process
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George S. Low, Jakki J. Mohr
Marketing Science Institute c1998 Report / Marketing Science Institute no. 98-105
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117
- A dynamic model of customers' usage of services : usage as an antecedent and consequence of satisfaction
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Ruth N. Bolton, Katherine N. Lemon
Marketing Science Institute c1998 Report / Marketing Science Institute no. 98-106
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118
- Antecedents and consequences of customer value : testing an expanded framework
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Douglas B. Grisaffe, Anand Kumar
Marketing Science Institute c1998 Report / Marketing Science Institute no. 98-107
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119
- Climbing the commitment ladder : the impact on customer commitment of disconfirmation of service expectations
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Susan S. White, Benjamin Schneider
Marketing Science Institute c1998 Report / Marketing Science Institute no. 98-108
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120
- Backward framing through memory reconstruction
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Kathryn A. Braun, Gerald Zaltman
Marketing Science Institute c1998 Report / Marketing Science Institute no. 98-109
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