Theoretical developments in marketing

Author(s)

• Lamb, Charles W.
• Dunne, Patrick M.
• American Marketing Association
• Special Educators' Conference (1980 : Phoenix, Ariz.)

Bibliographic Information

Theoretical developments in marketing

[edited by] Charles W. Lamb, Patrick M. Dunne

（Proceedings series / American Marketing Association）

American Marketing Association, c1980

Note

Proceedings of the American Marketing Association's Special Educators' Conference held in Phoenix, Ariz., Feb. 10-13, 1980

Includes bibliographies and index

Details

• NCID: BA07478132
• ISBN:
  • 0877571384
• LCCN: 80012436
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: xi, 269 p.
• Size: 28 cm
• Classification:
  • LCC : HF5411
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Congresses
• Parent Bibliography ID:
  • BA01253220