Theoretical developments in marketing

著者

• Lamb, Charles W.
• Dunne, Patrick M.
• American Marketing Association
• Special Educators' Conference (1980 : Phoenix, Ariz.)

書誌事項

Theoretical developments in marketing

[edited by] Charles W. Lamb, Patrick M. Dunne

（Proceedings series / American Marketing Association）

American Marketing Association, c1980

注記

Proceedings of the American Marketing Association's Special Educators' Conference held in Phoenix, Ariz., Feb. 10-13, 1980

Includes bibliographies and index

詳細情報

• NII書誌ID(NCID): BA07478132
• ISBN:
  • 0877571384
• LCCN: 80012436
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, Ill.
• ページ数/冊数: xi, 269 p.
• 大きさ: 28 cm
• 分類:
  • LCC : HF5411
  • DC19 : 658.8
• 件名:
  • LCSH : Marketing -- Congresses
• 親書誌ID:
  • BA01253220