Marketing public transportation : policies, strategies, and research needs for the 1980's

著者

• Robinson, Richard K. (Richard Kent)
• Lovelock, Christopher H.
• American Marketing Association

書誌事項

Marketing public transportation : policies, strategies, and research needs for the 1980's

[edited by] Richard K. Robinson, Christopher H. Lovelock

（Proceedings series / American Marketing Association）

American Marketing Association, c1981

注記

Proceedings of a workshop held in Boston, April 26-27, 1979

Includes bibliographies

詳細情報

• NII書誌ID(NCID): BA07478245
• ISBN:
  • 0877571392
• LCCN: 80012552
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, Ill.
• ページ数/冊数: x, 104 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HE305
  • DC : 388.4/068/8
• 件名:
  • LCSH : Urban transportation -- Marketing -- Addresses, essays, lectures
  • LCSH : Local transit -- Marketing -- Addresses, essays, lectures
• 親書誌ID:
  • BA01253220