Marketing public transportation : policies, strategies, and research needs for the 1980's

Author(s)

• Robinson, Richard K. (Richard Kent)
• Lovelock, Christopher H.
• American Marketing Association

Bibliographic Information

Marketing public transportation : policies, strategies, and research needs for the 1980's

[edited by] Richard K. Robinson, Christopher H. Lovelock

（Proceedings series / American Marketing Association）

American Marketing Association, c1981

Note

Proceedings of a workshop held in Boston, April 26-27, 1979

Includes bibliographies

Details

• NCID: BA07478245
• ISBN:
  • 0877571392
• LCCN: 80012552
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: x, 104 p.
• Size: 23 cm
• Classification:
  • LCC : HE305
  • DC : 388.4/068/8
• Subject Headings:
  • LCSH : Urban transportation -- Marketing -- Addresses, essays, lectures
  • LCSH : Local transit -- Marketing -- Addresses, essays, lectures
• Parent Bibliography ID:
  • BA01253220