Creativity in services marketing : what's new, what works, what's developing

Author(s)

• Venkatesan, M.
• Schmalensee, Diane H.
• Marshall, Claudia E.
• American Marketing Association
• AMA's Special Conference on Services Marketing

Bibliographic Information

Creativity in services marketing : what's new, what works, what's developing

edited by M. Venkatesan, Diane M. [sic] Schmalensee, Claudia Marshall

（Proceedings series / American Marketing Association）

American Marketing Association, 1986

• pbk.

Note

Papers presented at AMA's Services Marketing Conference held in San Francisco, September 8-11, 1985

Includes bibliographies

• NCID: BA07483948
• ISBN:
  • 0877571791
• LCCN: 85026785
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, IL
• Pages/Volumes: 175 p.
• Size: 28 cm
• Classification:
  • LCC : HD9980.5
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Service industries -- Marketing -- Congresses
• Parent Bibliography ID:
  • BA01253220