Creativity in services marketing : what's new, what works, what's developing

著者

• Venkatesan, M.
• Schmalensee, Diane H.
• Marshall, Claudia E.
• American Marketing Association
• AMA's Special Conference on Services Marketing

書誌事項

Creativity in services marketing : what's new, what works, what's developing

edited by M. Venkatesan, Diane M. [sic] Schmalensee, Claudia Marshall

（Proceedings series / American Marketing Association）

American Marketing Association, 1986

• pbk.

注記

Papers presented at AMA's Services Marketing Conference held in San Francisco, September 8-11, 1985

Includes bibliographies

詳細情報

• NII書誌ID(NCID): BA07483948
• ISBN:
  • 0877571791
• LCCN: 85026785
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, IL
• ページ数/冊数: 175 p.
• 大きさ: 28 cm
• 分類:
  • LCC : HD9980.5
  • DC19 : 658.8
• 件名:
  • LCSH : Service industries -- Marketing -- Congresses
• 親書誌ID:
  • BA01253220