Services marketing in a changing environment

Author(s)

• Bloch, Thomas M.
• Upah, Gregory D.
• Zeithaml, Valarie A.

Bibliographic Information

Services marketing in a changing environment

edited by Thomas M. Bloch, Gregory D. Upah, Valarie A. Zeithaml

（Proceedings series / American Marketing Association）

American Marketing Association, c1985

• :pbk

Note

Includes bibliographies and index

Details

• NCID: BA07499165
• ISBN:
  • 0877571740
• LCCN: 84024307
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: vi, 138 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.122
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Professions -- Marketing
  • LCSH : Service industries
• Parent Bibliography ID:
  • BA01253220