Sales management : new developments from behavioral and decision model research : proceedings of workshop

書誌事項

Sales management : new developments from behavioral and decision model research : proceedings of workshop

cosponsored by American Marketing Association and Marketing Science Institute ; edited by Richard P. Bagozzi

(Report / Marketing Science Institute, no. 79-107)

MSI, 1979

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Includes bibliographies

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    Marketing Science Institute

    Marketing Science Institute

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