Rediscovering the marketing concept

Author(s)

• Webster, Frederick E.
• Marketing Science Institute

Bibliographic Information

Rediscovering the marketing concept

by Frederick E. Webster, Jr.

（Report / Marketing Science Institute, no. 88-100）

Marketing Science Institute, c1988

Note

Includes bibliographical references

On cover: Research program. Working paper

"January 1988"

• NCID: BA07582484
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 21 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951