Communication and persuasion : psychological studies of opinion change

Author(s)

• Hovland, Carl Iver
• Janis, Irving Lester
• Kelley, Harold H.

Bibliographic Information

Communication and persuasion : psychological studies of opinion change

by Carl I. Hovland, Irving L. Janis, and Harold H. Kelley

Yale University Press, c1953

Note

Includes bibliographies and index

Details

• NCID: BA07922990
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New Haven
• Pages/Volumes: xii, 315 p.
• Size: 21 cm
• Classification:
  • LCC : P90
  • DC19 : 001.51
• Subject Headings:
  • LCSH : Communication
  • LCSH : Persuasion (Rhetoric)