Emerging perspectives on services marketing

Author(s)

• Berry, Leonard L.
• Shostack, G. Lynn
• Upah, Gregory D.
• American Marketing Association

Bibliographic Information

Emerging perspectives on services marketing

edited by Leonard L. Berry, G. Lynn Shostack, Gregory D. Upah

（Proceedings series / American Marketing Association）

American Marketing Association, c1983

• : pbk

Other Title

Services marketing

Note

"Papers from the American Marketing Association's 2nd conference on services marketing held in West Palm Beach, Fla. in Nov. 1982"--Pref

Bibliography: p. 142-144

Details

• NCID: BA10445517
• ISBN:
  • 0877571619
• LCCN: 82020676
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, IL
• Pages/Volumes: vi, 146 p.
• Size: 28 cm
• Classification:
  • LCC : HD9980.5
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Service industries -- Marketing
• Parent Bibliography ID:
  • BA01253220