1983 AMA educators' proceedings

Author(s)

• Murphy, Patrick E.
• American Marketing Association
• American Marketing Association. Educators' Conference

Bibliographic Information

1983 AMA educators' proceedings

editors, Patrick E. Murphy ... [et al.]

（Proceedings series / American Marketing Association, no. 49）

American Marketing Association, c1983

• : pbk

Other Title

1983 A.M.A. educators' proceedings

Note

"Papers presented at the 1983 American Marketing Association Educators' Conference which was held in Dearborn, Michigan, August 14-17, 1983" -- p. ix

Includes bibliographies and index

Details

• NCID: BA10446269
• ISBN:
  • 0877571635
• LCCN: 83004623
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: xiii, 462 p.
• Size: 28 cm
• Classification:
  • LCC : HF5411
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Congresses
• Parent Bibliography ID:
  • BA01253220