1983 AMA educators' proceedings

著者

• Murphy, Patrick E.
• American Marketing Association
• American Marketing Association. Educators' Conference

書誌事項

1983 AMA educators' proceedings

editors, Patrick E. Murphy ... [et al.]

（Proceedings series / American Marketing Association, no. 49）

American Marketing Association, c1983

• : pbk

タイトル別名

1983 A.M.A. educators' proceedings

注記

"Papers presented at the 1983 American Marketing Association Educators' Conference which was held in Dearborn, Michigan, August 14-17, 1983" -- p. ix

Includes bibliographies and index

詳細情報

• NII書誌ID(NCID): BA10446269
• ISBN:
  • 0877571635
• LCCN: 83004623
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, Ill.
• ページ数/冊数: xiii, 462 p.
• 大きさ: 28 cm
• 分類:
  • LCC : HF5411
  • DC19 : 658.8
• 件名:
  • LCSH : Marketing -- Congresses
• 親書誌ID:
  • BA01253220