Issues in advertising : the economics of persuasion
著者
書誌事項
Issues in advertising : the economics of persuasion
（AEI symposia, 78D）
American Enterprise Institute for Public Policy Research, c1978
- : pbk
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注記
Papers presented at a conference sponsored by the American Enterprise Institute and held June 10-11, 1976 in Washington, D.C
Includes bibliographical references
