1989 AMA Winter Educators' Conference : marketing theory and practice

Author(s)

• AMA Winter Educators' Conference
• Childers, Terry L.
• American Marketing Association

Bibliographic Information

1989 AMA Winter Educators' Conference : marketing theory and practice

editors, Terry L. Childers ... [et al.]

（Proceedings series / American Marketing Association）

American Marketing Association, c1989

Other Title

Marketing theory and practice

Note

Includes bibliographical references

Details

• NCID: BA10970062
• ISBN:
  • 087757197X
• LCCN: 89000272
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: x, 398 p.
• Size: 28 cm
• Classification:
  • LCC : HF5411
  • DC19 : 658.8
  • NDC7 : 675.2
• Subject Headings:
  • LCSH : Marketing -- Congresses
• Parent Bibliography ID:
  • BA01253220