Focus groups : theory and practice

Author(s)

• Stewart, David W.
• Shamdasani, Prem N.

Bibliographic Information

Focus groups : theory and practice

David W. Stewart, Prem N. Shamdasani

（Applied social research methods series, v. 20）

Sage, c1990

• : hard
• : pbk.

Note

Includes bibliographical references

Description and Table of Contents

Description

Stressing the unique interaction of the moderator and group as well as the mechanics of designing, conducting and interpreting the outcome of focus groups, this book provides a systematic treatment of focus group interviews within the context of social science research and theory. It also brings together the substantial literature on group processes and the analysis of qualitative data.

Table of Contents

Introduction Group Dynamics and Focus Group Research Recruiting Focus Group Participants and Designing the Interview Guide The Focus Group Moderator Conducting the Focus Group Analyzing Focus Group Data Focus Group Research in Action Conclusion

by "Nielsen BookData"

Details

• NCID: BA11265102
• ISBN:
  • 0803933894
  • 0803933908
• LCCN: 90008235
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Newbury Park, Calif.
• Pages/Volumes: 153 p.
• Size: 23 cm
• Classification:
  • LCC : H61.28
  • DC20 : 300/.723
• Subject Headings:
  • LCSH : Focused group interviewing
  • LCSH : Social sciences -- Research -- Methodology
  • LCSH : Social groups
• Parent Bibliography ID:
  • BA00687666