The order of presentation in persuasion

Author(s)

• Hovland, Carl Iver

Bibliographic Information

The order of presentation in persuasion

by Carl I. Hovland ... [et al.]

（Yale studies in attitude and communication, v. 1）

Published for the Institute of Human Relations, Yale Univ. Press, 1957

Details

• NCID: BA11394273
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New Haven
• Pages/Volumes: x, 192 p.
• Size: 23 cm
• Classification:
  • LCC : BF637
• Subject Headings:
  • LCSH : Persuasion (Psychology)
  • LCSH : Persuasion (Rhetoric)
• Parent Bibliography ID:
  • BA10643168