Marketing research : an applied approach

Author(s)

• Kinnear, Thomas C.
• Taylor, James R. (James Ronald)

Bibliographic Information

Marketing research : an applied approach

Thomas C. Kinnear, James R. Taylor

（McGraw-Hill series in marketing）

McGraw-Hill, c1991

4th ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA12262879
• ISBN:
  • 0070347573
• LCCN: 90045494
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxi, 856 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.2
  • DC20 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA0093810X