Social marketing : perspectives and viewpoints

Author(s)

• Lazer, William
• Kelley, Eugene J.

Bibliographic Information

Social marketing : perspectives and viewpoints

[edited by] William Lazer, Eugene J. Kelley

Richard D. Irwin, 1973

Note

Includes bibliographies and indexes

Details

• NCID: BA12362374
• ISBN:
  • 0256002843
• LCCN: 72092419
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xiii, 505 p., [1] leaf of plates
• Size: 23 cm
• Classification:
  • LCC : HF5415
  • DC : 380/.08
• Subject Headings:
  • LCSH : Marketing -- Social aspects
  • LCSH : Social marketing