Designing a winning service strategy : [7th annual Service[s] Marketing Conference proceedings]

著者

• AMA's Special Conference on Services Marketing
• Bitner, Mary Jo
• Crosby, Lawrence A. (Lawrence Allan)

書誌事項

Designing a winning service strategy : [7th annual Service[s] Marketing Conference proceedings]

edited by Mary Jo Bitner, Lawrence A. Crosby

（Proceedings series / American Marketing Association）

American Marketing Association, c1989

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA12407541
• LCCN: 88038392
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, Ill.
• ページ数/冊数: vi, 113 p.
• 大きさ: 27 cm
• 分類:
  • LCC : HD9981.5
  • DC19 : 658.8
• 件名:
  • LCSH : Service industries -- United States -- Marketing -- Congresses
• 親書誌ID:
  • BA01253220