The effect of information on consumer and market behavior

Author(s)

• Mitchell, Andrew A.
• Carnegie-Mellon University
• American Marketing Association

Bibliographic Information

The effect of information on consumer and market behavior

edited by Andrew A. Mitchell

（Proceedings series / American Marketing Association）

American Marketing Association, c1978

Note

Includes bibliographies

Proceedings of a workshop sponsored by Carnegie-Mellon University and the American Marketing Association, which was held at the university May 20-21, 1977

Details

• NCID: BA1301336X
• ISBN:
  • 0877571031
• LCCN: 77015505
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: ix, 112 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.3
  • DC : 658.8/34
• Subject Headings:
  • LCSH : Consumers -- Congresses
  • LCSH : Motivation research (Marketing) -- Congresses
  • LCSH : Consumer behavior -- Congresses
• Parent Bibliography ID:
  • BA01253220