The effect of information on consumer and market behavior

著者

• Mitchell, Andrew A.
• Carnegie-Mellon University
• American Marketing Association

書誌事項

The effect of information on consumer and market behavior

edited by Andrew A. Mitchell

（Proceedings series / American Marketing Association）

American Marketing Association, c1978

注記

Includes bibliographies

Proceedings of a workshop sponsored by Carnegie-Mellon University and the American Marketing Association, which was held at the university May 20-21, 1977

詳細情報

• NII書誌ID(NCID): BA1301336X
• ISBN:
  • 0877571031
• LCCN: 77015505
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago
• ページ数/冊数: ix, 112 p.
• 大きさ: 28 cm
• 分類:
  • LCC : HF5415.3
  • DC : 658.8/34
• 件名:
  • LCSH : Consumers -- Congresses
  • LCSH : Motivation research (Marketing) -- Congresses
  • LCSH : Consumer behavior -- Congresses
• 親書誌ID:
  • BA01253220