Consumer decision processes : marketing and advertising implications

Author(s)

• Nicosia, Francesco M.
• University of California, Berkeley. School of Business Administration
• California. University. Survey Research Center

Bibliographic Information

Consumer decision processes : marketing and advertising implications

Francesco M. Nicosia

（Prentice-Hall international series in management）（Prentice-Hall behavioral sciences in business series）

Prentice-Hall, c1966

Note

"A project of the Consumer behavior program, School of Business Administration and Survey Research Center, University of California at Berkeley."

Bibliography: p. 247-272

Includes index

Details

• NCID: BA13031995
• LCCN: 66022092
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs
• Pages/Volumes: xx, 284 p
• Size: 24 cm
• Classification:
  • LCC : HF5415.3
  • DC : 658.83
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Consumption (Economics)
• Parent Bibliography ID:
  • BA00045024
  • BA00974941