Consumer decision processes : marketing and advertising implications
著者
書誌事項
Consumer decision processes : marketing and advertising implications
（Prentice-Hall international series in management）（Prentice-Hall behavioral sciences in business series）
Prentice-Hall, c1966
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注記
"A project of the Consumer behavior program, School of Business Administration and Survey Research Center, University of California at Berkeley."
Bibliography: p. 247-272
Includes index
