1990 AMA educators' proceedings : enhancing knowledge development in marketing
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Bibliographic Information
1990 AMA educators' proceedings : enhancing knowledge development in marketing
(Proceedings series / American Marketing Association)
American Marketing Association, c1990
- Other Title
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Enhancing knowledge development in marketing
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Research Institute for Economics & Business Administration (RIEB) Library , Kobe University図書
658.8-326-12081000085425
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Note
Represents a compilation of the papers presented at the... American Marketing Association Educators' Conference
Includes bibliographical references and index