1983 AMA Educators' Proceedings 1983 AMA Winter Educators' Conference : research methods and causal modeling in marketing

Author(s)

• Murphy, Patrick E.
• American Marketing Association
• American Marketing Association. Educators' Conference
• AMA Winter Educators' Conference
• Darden, William R.
• Monroe, Kent B.
• Dillon, William R.

Bibliographic Information

1983 AMA Educators' Proceedings . 1983 AMA Winter Educators' Conference : research methods and causal modeling in marketing

editors, Patrick E. Murphy ... [et al.] . edited by William R. Darden, Kent B. Monroe, William R. Dillon

（Series / American Marketing Association, no. 49）（Proceedings series / American Marketing Association）

American Marketing Association, c1983

Other Title

1983 AMA Winter Educators' Conference

Research methods and causal modeling in marketing

AMA Conference Proceedings 1983

Note

"Papers presented at the 1983 American Marketing Association Educators' Conference which was held in Dearborn, Michigan, August 14-17, 1983"--P. ix

Includes bibliographies and index

Educators' proceedings has series no. 49

Details

• NCID: BA13195336
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, IL
• Pages/Volumes: 2 v. in 1 (xiii, 462 p., ix, 278 p.)
• Size: 28 cm
• Classification:
  • LCC : HF5411
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Congresses
  • LCSH : Marketing research -- Mathematical models -- Congresses
  • LCSH : Marketing research -- Statistical methods -- Congresses
• Parent Bibliography ID:
  • BA11802460
  • BA01253220