1983 AMA Educators' Proceedings 1983 AMA Winter Educators' Conference : research methods and causal modeling in marketing

著者

• Murphy, Patrick E.
• American Marketing Association
• American Marketing Association. Educators' Conference
• AMA Winter Educators' Conference
• Darden, William R.
• Monroe, Kent B.
• Dillon, William R.

書誌事項

1983 AMA Educators' Proceedings . 1983 AMA Winter Educators' Conference : research methods and causal modeling in marketing

editors, Patrick E. Murphy ... [et al.] . edited by William R. Darden, Kent B. Monroe, William R. Dillon

（Series / American Marketing Association, no. 49）（Proceedings series / American Marketing Association）

American Marketing Association, c1983

タイトル別名

1983 AMA Winter Educators' Conference

Research methods and causal modeling in marketing

AMA Conference Proceedings 1983

注記

"Papers presented at the 1983 American Marketing Association Educators' Conference which was held in Dearborn, Michigan, August 14-17, 1983"--P. ix

Includes bibliographies and index

Educators' proceedings has series no. 49

詳細情報

• NII書誌ID(NCID): BA13195336
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, IL
• ページ数/冊数: 2 v. in 1 (xiii, 462 p., ix, 278 p.)
• 大きさ: 28 cm
• 分類:
  • LCC : HF5411
  • DC19 : 658.8
• 件名:
  • LCSH : Marketing -- Congresses
  • LCSH : Marketing research -- Mathematical models -- Congresses
  • LCSH : Marketing research -- Statistical methods -- Congresses
• 親書誌ID:
  • BA11802460
  • BA01253220