1986 AMA Educators' Proceedings 1986 AMA Winter Educators' Conference : marketing education : knowledge development, dissemination, and utilization

著者

1986 AMA Educators' Proceedings . 1986 AMA Winter Educators' Conference : marketing education : knowledge development, dissemination, and utilization

[ed. by] Terence A. Shimp ... [et.al] . edited by Joseph Guiltinan, Dale Achabal

（Series / American Marketing Association, no. 52）（Proceedings series / American Marketing Association）

American Marketing Association, c1986

タイトル別名

1986 AMA Winter educators' Conference

Marketing education : knowledge development, dissemination, and utilization

AMA Conference Proceedings 1986

Includes index

Educators' proceedings has series no. 52