1986 AMA Educators' Proceedings 1986 AMA Winter Educators' Conference : marketing education : knowledge development, dissemination, and utilization

Author(s)

• AMA Winter Educators' Conference
• Shimp, Terence A.
• Guiltinan, Joseph P.
• Achabal, Dale
• American Marketing Association

Bibliographic Information

1986 AMA Educators' Proceedings . 1986 AMA Winter Educators' Conference : marketing education : knowledge development, dissemination, and utilization

[ed. by] Terence A. Shimp ... [et.al] . edited by Joseph Guiltinan, Dale Achabal

（Series / American Marketing Association, no. 52）（Proceedings series / American Marketing Association）

American Marketing Association, c1986

Other Title

1986 AMA Winter educators' Conference

Marketing education : knowledge development, dissemination, and utilization

AMA Conference Proceedings 1986

Note

Includes index

Educators' proceedings has series no. 52

Details

• NCID: BA13196576
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: 2 v. in 1 (xiii, 416, ix, 229 p. )
• Size: 28 cm
• Classification:
  • LCC : HF5411
  • DC19 : 658.8/.001
• Subject Headings:
  • LCSH : Marketing -- Congresses
  • LCSH : Marketing research -- Congresses
• Parent Bibliography ID:
  • BA11802460
  • BA01253220