1987 AMA educators' proceedings 1987 AMA Winter Educators' conference : marketing theory

Author(s)

• Douglas, Susan P.
• American Marketing Association
• AMA Winter Educators' Conference
• Belk, Russell W.

Bibliographic Information

1987 AMA educators' proceedings . 1987 AMA Winter Educators' conference : marketing theory

editors, Susan P. Douglas ... [et al.] . edited by Russell W. Belk ... [et al.]

（Series / American Marketing Association, no. 53）（Proceedings series / American Marketing Association）

American Marketing Association, 1987

Other Title

1987 AMA Winter Educators' Conference

Marketing theory

AMA Conference Proceedings 1987

Note

Educators' proceedings has series no. 53

Details

• NCID: BA13199461
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: 2 v. in 1 (xiv, 287, viii, 411 p.)
• Size: 28 cm
• Classification:
  • LCC : HF5411
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Congresses
  • LCSH : Marketing research -- Congresses
  • LCSH : Export marketing -- Congresses
• Parent Bibliography ID:
  • BA11802460
  • BA01253220