1989 AMA Educators' Proceedings : enhancing knowledge development in marketing 1989 AMA Winter Educators' Conference : marketing theory and practice

Author(s)

• Bloom, Paul
• American Marketing Association
• Childers, Terry L.
• AMA Winter Educators' Conference

Bibliographic Information

1989 AMA Educators' Proceedings : enhancing knowledge development in marketing . 1989 AMA Winter Educators' Conference : marketing theory and practice

editors, Paul Bloom ... [et al.] . editors, Terry L. Childers ... [et al.]

（Series / American Marketing Association, no. 55）（Proceedings series / American Marketing Association）

American Marketing Association, 1989

Other Title

Enhancing knowledge development in marketing

1989 AMA Winter Educators' Conference

Marketing theory and practice

AMA Conference Proceedings 1989

Note

Represents a compilation of the papers presented at the... American Marketing Association Educators' Conference

Educators' proceedings has series no. 55

Details

• NCID: BA13200345
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: 2 v. in 1 (xiv, 321, x, 398 p.)
• Size: 28 cm
• Classification:
  • LCC : HF5410
  • DC19 : 658.8/007/15
• Subject Headings:
  • LCSH : Marketing -- Congresses
• Parent Bibliography ID:
  • BA11802460
  • BA01253220