1989 AMA Educators' Proceedings : enhancing knowledge development in marketing 1989 AMA Winter Educators' Conference : marketing theory and practice

著者

• Bloom, Paul
• American Marketing Association
• Childers, Terry L.
• AMA Winter Educators' Conference

書誌事項

1989 AMA Educators' Proceedings : enhancing knowledge development in marketing . 1989 AMA Winter Educators' Conference : marketing theory and practice

editors, Paul Bloom ... [et al.] . editors, Terry L. Childers ... [et al.]

（Series / American Marketing Association, no. 55）（Proceedings series / American Marketing Association）

American Marketing Association, 1989

タイトル別名

Enhancing knowledge development in marketing

1989 AMA Winter Educators' Conference

Marketing theory and practice

AMA Conference Proceedings 1989

注記

Represents a compilation of the papers presented at the... American Marketing Association Educators' Conference

Educators' proceedings has series no. 55

詳細情報

• NII書誌ID(NCID): BA13200345
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, Ill.
• ページ数/冊数: 2 v. in 1 (xiv, 321, x, 398 p.)
• 大きさ: 28 cm
• 分類:
  • LCC : HF5410
  • DC19 : 658.8/007/15
• 件名:
  • LCSH : Marketing -- Congresses
• 親書誌ID:
  • BA11802460
  • BA01253220