Advertising and the public interest : selected papers from the Conference on Advertising and the Public Interest held in Washington, D.C., May 1973

著者

• Conference on Advertising and the Public Interest, Washington, D.C., 1973
• Divita, S. F.
• American Marketing Association

書誌事項

Advertising and the public interest : selected papers from the Conference on Advertising and the Public Interest held in Washington, D.C., May 1973

edited by S. F. Divita ; sponsored by the American Marketing Association

American Marketing Association, [1974]

注記

Includes bibliographical references

詳細情報

• NII書誌ID(NCID): BA13218395
• LCCN: 74082870
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago
• ページ数/冊数: xvi, 264 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF5813.U6
  • DC : 659.1/0973
• 件名:
  • LCSH : Advertising -- United States -- Congresses
  • LCSH : Advertising, Corrective -- United States -- Congresses
  • LCSH : Advertising -- Research -- Congresses
  • LCSH : Public interest -- United States -- Congresses