Designing successful transorganizational marketing alliances

Author(s)

• Achrol, Ravi S.
• Scheer, Lisa K.
• Stern, Louis W.
• Marketing Science Institute

Bibliographic Information

Designing successful transorganizational marketing alliances

Ravi S. Achrol, Lisa K. Scheer and Louis W. Stern

（Report / Marketing Science Institute, no. 90-118）

Marketing Science Institute, c1990

Note

Bibliography: p. 28-32

Details

• NCID: BA13387428
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 33 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951