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editors, Todd J. Arnold, Lisa K. Scheer
American Marketing Association c2012 AMA educators proceedings v. 23
Available at 1 libraries
editors, Kenneth R. Evans, Lisa K. Scheer
American Marketing Association c2002
Available at 6 libraries
Ravi S. Achrol, Lisa K. Scheer and Louis W. Stern
Marketing Science Institute c1990 Report / Marketing Science Institute no. 90-118
Available at 7 libraries