Marketing research : text and cases

Author(s)

• Boyd, Harper W.
• Westfall, Ralph L.
• Barclay, William D.

Bibliographic Information

Marketing research : text and cases

by Harper W. Boyd and Ralph Westfall, with the collaboration of William D. Barclay, Needham, Louis and Brorby, Inc. on the sampling chapers

R.D. Irwin, 1964

rev. ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA13700916
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xvii, 791 p.
• Size: 24 cm