Consumerism, new challenges for marketing

Author(s)

• Kangun, Norman
• Richardson, Lee
• American Marketing Association

Bibliographic Information

Consumerism, new challenges for marketing

edited by Norman Kangun, Lee Richardson

（Proceedings series / American Marketing Association）

American Marketing Association, c1978

Note

Selected papers presented at AMA's conference on consumerism held in March 1976 at Louisiana State University

Includes bibliographies and index

Details

• NCID: BA14351437
• ISBN:
  • 0877570973
• LCCN: 77007370
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: v, 214 p.
• Size: 23 cm
• Classification:
  • LCC : HC110.C63
  • DC : 381/.3
• Subject Headings:
  • LCSH : Consumer protection -- United States -- Congresses
  • LCSH : Marketing -- Social aspects -- United States -- Congresses
• Parent Bibliography ID:
  • BA01253220